Japan Tobacco, the worlds third largest tobacco group, will launch six new cigarette brands in Japan next month as it prepares for increasing
competition from rival Philip Morris.It will be. the first time JT has launched so many products at once, reflecting its new strategy of aggressively launching products and premium brands to increase its share in its mainstay market. JT commands 73 per cent of the Japanese market but its share is steadily declining.

Source: www.search.ft.com