Drinkable Pot? America’s Constellation Brands Takes Stake In Canadian Marijuana Company

U.S. marijuana growers’ and processors’ greatest fear has just been realized. One of the largest international producers and marketers of beer, wine, and spirits, Constellation Brands, has bought a 9.9 percent stake in a Canadian marijuana grower, Canopy Growth Corporation. The two companies plan to develop a line of marijuana-infused drinks to sell in Canada, expected to legalize the drug for recreational use in 2018

US marijuana growers and processors have long feared that mega corporations like those that make up the alcohol and tobacco industries would swoop in and put them out of business if pot is legalized nationwide. They just didn’t think it would happen in Canada first.
 
Business analysts say this is a smart move on the part of Constellation Brands, given now-Prime Minister Justin Trudeau’s campaign promise to legalize the drug if elected.
 
Whether parents, public health officials, scientists, and doctors agree is another matter. Marijuana beverages being marketed by an alcoholic beverages company with Constellation Brand’s clout is hardly likely to reduce auto traffic injuries and deaths.
 
Read story here and here.

Source: Email from National Families in Action http://nationalfamilies.org November 2017

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