{"id":20176,"date":"2025-11-01T18:34:34","date_gmt":"2025-11-01T17:34:34","guid":{"rendered":"https:\/\/drugprevent.org.uk\/ppp\/?p=20176"},"modified":"2026-01-11T18:07:04","modified_gmt":"2026-01-11T17:07:04","slug":"dea-champions-2025-red-ribbon-campaign","status":"publish","type":"post","link":"https:\/\/drugprevent.org.uk\/ppp\/2025\/11\/dea-champions-2025-red-ribbon-campaign\/","title":{"rendered":"DEA Champions 2025 Red Ribbon Campaign"},"content":{"rendered":"
issued by DEA Public Affairs – September 30, 2025<\/span><\/div>\n
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WASHINGTON <\/strong>\u2013 Forty years after the death of DEA Special Agent Enrique \u2018Kiki\u2019 Camarena, the U.S. Drug Enforcement Administration continues to honor his legacy by supporting the nation\u2019s largest drug prevention initiative\u2014the Red Ribbon Campaign\u2014throughout the month of October.\u00a0<\/span><\/h3>\n
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\u201cThe ultimate sacrifice made by Special Agent Enrique \u2018Kiki\u2019 Camarena inspires the men and women of DEA to continue our critical mission with unwavering determination.\u00a0 In order to win this battle, we must fight it together,\u201d said DEA Administrator Terrance Cole. \u201cDrug prevention is a critical and powerful tool that enhances knowledge and builds resilience.\u00a0 The Red Ribbon Campaign \u2013 the nation\u2019s largest and longest drug prevention campaign \u2013 reminds us that a healthy, drug-free lifestyle can build a safer, stronger America for generations to come.\u201d<\/span><\/p><\/blockquote>\n

This year\u2019s Red Ribbon theme is \u201cLife is a Puzzle, Solve it Drug Free,\u201d highlighting how living a drug-free lifestyle helps build a stronger and brighter future, one piece at a time.\u00a0<\/span><\/p>\n

October is a cornerstone for DEA\u2019s efforts around drug prevention, education, and community outreach. Through a unified focus on fentanyl enforcement, public awareness initiatives, and the National Prescription Drug Take Back Campaign, DEA works tirelessly throughout the month to promote community safety and encourage healthy, drug-free lifestyles.<\/span><\/p>\n

DEA\u2019s 2025 Virtual National Red Ribbon Rally is now live on\u00a0www.dea.gov. The Red Ribbon Rally will be available throughout the month on demand at\u00a0www.DEA.gov\/redribbon\u00a0and\u00a0www.getsmartaboutdrugs.com.<\/span><\/strong><\/p>\n

The Virtual National Red Ribbon Rally includes remarks by DEA Administrator Terrance Cole; a musical performance by students from Center Stage Academy for the Arts in Clinton, Maryland; Color Guards from DC\u2019s Young Marines and ChalleNGe Academy in Maryland; remarks from country music artists on the dangers of counterfeit pills; inspirational remarks from NFL Pro Football Hall of Famer and former Baltimore Raven Ray Lewis, and several scout troops from around the country discussing the Red Ribbon Patch Program. The winners of DEA\u2019s 2025 Community Drug Prevention Awards and Visual Arts Contest will be announced, and viewers will learn many ways schools, community organizations, and families can get involved in this year\u2019s Red Ribbon Campaign.<\/span><\/p>\n

Every year, DEA recognizes\u00a0October 23 through October 31 as Red Ribbon Week, which\u00a0offers a great opportunity for parents, teachers, educators, and community organizations to raise awareness\u00a0about substance misuse. In addition to our heightened outreach and awareness efforts you will see DEA #GoRedforKiki to honor Special Agent Camarena\u2019s life and legacy.\u00a0<\/span><\/p>\n

Red Ribbon Week began in 1985 in Kiki\u2019s hometown of Calexico, California, and quickly gained momentum across the state and then across the rest of the country. The National Family Partnership turned Red Ribbon Week into a national drug awareness campaign, an eight-day event proclaimed by the U.S. Congress and chaired by then President and Mrs. Reagan.\u00a0 Every year since, Red Ribbon Week has been celebrated in schools and throughout communities.<\/span><\/p>\n

October is also recognized as National Substance Use Prevention Month by the Substance Abuse and Mental Health Services Administration (SAMHSA). As part of Red Ribbon Week, DEA and SAMHSA are sponsoring the 10th Annual Red Ribbon Campus Video PSA Contest. Last year\u2019s winners and information on how campuses can submit a PSA can be found at\u00a0www.campusdrugprevention.gov\/psacontest.\u00a0<\/span><\/p>\n

DEA is also a co-sponsor of the National Family Partnership\u2019s annual Red Ribbon Week Photo Contest.\u00a0More information is available at\u00a0www.redribbon.org.<\/span><\/p>\n

Readers are encouraged to follow DEA\u2019s social media accounts on Instagram,\u00a0X,\u00a0Facebook,\u00a0LinkedIn,\u00a0YouTube, and\u00a0Flickr\u00a0to help spread awareness. Additional resources including the Red Ribbon Pledge, posters, and PSAs can be found in the Tool Kit on\u00a0www.dea.gov\/redribbon.<\/span><\/p>\n

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Source:\u00a0 https:\/\/www.dea.gov\/press-releases\/2025\/09\/30\/dea-champions-2025-red-ribbon-campaign\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

issued by DEA Public Affairs – September 30, 2025 WASHINGTON \u2013 Forty years after the death of DEA Special Agent Enrique \u2018Kiki\u2019 Camarena, the U.S. Drug Enforcement Administration continues to honor his legacy by supporting the nation\u2019s largest drug prevention initiative\u2014the Red Ribbon Campaign\u2014throughout the month of October.\u00a0 \u201cThe ultimate sacrifice made by Special Agent […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,19,61],"tags":[],"class_list":["post-20176","post","type-post","status-publish","format-standard","hentry","category-prevention-research","category-usa","category-youth"],"_links":{"self":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/20176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/comments?post=20176"}],"version-history":[{"count":1,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/20176\/revisions"}],"predecessor-version":[{"id":20177,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/20176\/revisions\/20177"}],"wp:attachment":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/media?parent=20176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/categories?post=20176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/tags?post=20176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}