{"id":2867,"date":"2009-07-21T14:03:28","date_gmt":"2009-07-21T13:03:28","guid":{"rendered":"https:\/\/drugprevent.org.uk\/ppp\/?p=2867"},"modified":"2009-07-21T14:03:28","modified_gmt":"2009-07-21T13:03:28","slug":"right-ads-can-help-prevent-drug-use","status":"publish","type":"post","link":"https:\/\/drugprevent.org.uk\/ppp\/2009\/07\/right-ads-can-help-prevent-drug-use\/","title":{"rendered":"Right Ads Can Help Prevent Drug Use"},"content":{"rendered":"<p><strong><\/strong>\u00a0<span style=\"font-family: Verdana; font-size: 10pt;\"><span style=\"color: #000099;\"><span>In\u00a0 1988 the Harvard School of Public Health launched one of the best documented examples of a successful media effort to change public health behaviour: the designated driver campaign. The campaign, that was strongly supported by the leading broadcast networks, Hollywood studios, government agencies, non-profit groups and corporations, demonstrated how a new social concept, the designated driver, could be rapidly diffused through American society via mass communication.<\/span><\/span><\/span><br \/>\n<span style=\"font-family: Verdana; font-size: 10pt;\"><span style=\"color: #000099;\"><span>The campaign broke new ground when television writers agreed to insert drunken-driving-prevention messages, including references to designated drivers, into the scripts of top-rated television programs. Networks also aired frequent public-service announcements during prime time that encouraged the use of designated drivers. Studies showed that this sustained media blitz contributed to a fundamental shift in social norms, in this case related to driving after drinking.<\/span><\/span><\/span><\/p>\n<div><em><span style=\"font-family: Verdana; font-size: 10pt;\"><span style=\"color: #000099;\"><span>Source: www.usatoday.com\/usatonline. July 2002.<\/span><\/span><\/span><\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0In\u00a0 1988 the Harvard School of Public Health launched one of the best documented examples of a successful media effort to change public health behaviour: the designated driver campaign. The campaign, that was strongly supported by the leading broadcast networks, Hollywood studios, government agencies, non-profit groups and corporations, demonstrated how a new social concept, the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2867","post","type-post","status-publish","format-standard","hentry","category-prevention-research"],"_links":{"self":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/2867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/comments?post=2867"}],"version-history":[{"count":0,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/2867\/revisions"}],"wp:attachment":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/media?parent=2867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/categories?post=2867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/tags?post=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}