{"id":7272,"date":"2010-11-22T14:57:42","date_gmt":"2010-11-22T14:57:42","guid":{"rendered":"https:\/\/drugprevent.org.uk\/ppp\/?p=7272"},"modified":"2010-11-22T14:57:42","modified_gmt":"2010-11-22T14:57:42","slug":"combining-in-school-and-community-based-media-efforts-reducing-marijuana-and-alcohol-uptake-among-younger-adolescents","status":"publish","type":"post","link":"https:\/\/drugprevent.org.uk\/ppp\/2010\/11\/combining-in-school-and-community-based-media-efforts-reducing-marijuana-and-alcohol-uptake-among-younger-adolescents\/","title":{"rendered":"Combining in-school and community-based media efforts: reducing marijuana and alcohol uptake among younger adolescents"},"content":{"rendered":"<p><span style=\"font-size: 10pt; font-family: Verdana;\"><strong>Abstract<br \/>\n<\/strong><br \/>\nThis study tests the impact of an in-school mediated communication campaign based on social marketing principles, in combination with a participatory, community-based media effort, on marijuana, alcohol and tobacco uptake among middle-school students. Eight media treatment and eight control communities throughout the US were randomly assigned to condition. Within both media treatment and media control communities, one school received a research-based prevention curriculum and one school did not, resulting in a crossed, split-plot design.<br \/>\nFour waves of longitudinal data were collected over 2 years in each school and were analyzed using generalized linear mixed models to account for clustering effects. Youth in intervention communities (N = 4216) showed fewer users at final post-test for marijuana [odds ratio (OR) = 0.50, P = 0.019], alcohol (OR = 0.40, P = 0.009) and cigarettes (OR = 0.49, P = 0.039), one-tailed. Growth trajectory results were significant for marijuana (P = 0.040), marginal for alcohol (P = 0.051) and non-significant for cigarettes (P = 0.114).<br \/>\nResults suggest that an appropriately designed in-school and community-based media effort can reduce youth substance uptake. Effectiveness does not depend on the presence of an in-school prevention curriculum. <\/p>\n<p><em>Source:   Health Education Research  Vol. 21,  Issue 1 2005<br \/>\n<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abstract This study tests the impact of an in-school mediated communication campaign based on social marketing principles, in combination with a participatory, community-based media effort, on marijuana, alcohol and tobacco uptake among middle-school students. Eight media treatment and eight control communities throughout the US were randomly assigned to condition. Within both media treatment and media [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,40,61],"tags":[],"class_list":["post-7272","post","type-post","status-publish","format-standard","hentry","category-education","category-prevention-research","category-youth"],"_links":{"self":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/7272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/comments?post=7272"}],"version-history":[{"count":0,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/posts\/7272\/revisions"}],"wp:attachment":[{"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/media?parent=7272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/categories?post=7272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drugprevent.org.uk\/ppp\/wp-json\/wp\/v2\/tags?post=7272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}