Implications for preventing drug-related behavior among youths

The rise in drug-related behavior (DRB) among youths represents a major public health concern. The interaction of DRB and other risk factors predicting delinquency and disease among youths has led to more interest in the implications for using persuasive communication in the mass media for drug prevention. Advancements in communications technology offer promising alternatives for delivering drug prevention on a large scale. The efficacy of anti-drug public service announcements (PSAs) for preventing DRB among youths is discussed.

Source: Davis. N. Journal of Child & Adolescent Substance Abuse 6(2):49-56, 1997
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