2026 February

INTRODUCTORY STATEMENT BY NDPA:

This paper was originally published in 2007/2008 in the Journal of Global Drug Policy and Practice, which was established by Drug Free America Foundation (based in St Petersburg, Florida). Late in 2025, OVOM Sweden expressed interest in re-publishing this paper in their own website, and this prompted several associates of NDPA in other countries to express interest in re-visiting the paper – almost 20 entities have applied so far, and been sent ‘merged’ copies. (NDPA pointed out that because of the size of the paper – approaching 25,000 words – the original paper, as published, had been split into three parts and published in three consecutive volumes of the Journal. To facilitate study of the paper, NDPA undertook to merge the three parts back into one paper, as now presented in this current, merged  re-publishing).

Some of the ‘encouragements’ while undertaking this sizeable task included the following:

  • ‘Peter, thank you very much, we will find a good place for it’. Renee Besseling – OVOM – (NDL)
  • ‘Peter, Excellent paper – I read it through and through’. John Coleman – President, DWI (USA)
  • ‘Thanks – appreciate your always-fine work’. Shane Varcoe – Director, Dalgarno Institute (Au)
  • ‘Great idea – Peter’s articles are a great contribution’. Gary Christian, tpg (Au)
  • ‘This sounds like a great and much-needed initiative, Peter’. Jo Baxter, Exec Director, DFA (Au)
  • ‘Wonderful. Thank you!’. Amy Ronshausen, Exec Director, DFAF, (USA)
  • ‘Thank you very much!’. Beatriz Velasco Munoz Ledo (Mexico)
  • ‘Thank you so much, Peter’. Stuart Reece (Au)

 

PREFACE

Introduction to this re-print – January 2026

This paper was written in the light of the author’s enormous respect for the many organisations he had collaborated with to that point in time – 2007 –  (and with many of whom he continues to collaborate, at this present time in 2026). It also tries to charitably respect those who advocate a Harm Reduction oriented approach to drug strategy and policy (whilst not conclusively respecting their standpoint!). Courtesies aside, a more important point is that this paper dates from 2007, and a lot of water has flowed under the Harm Reduction and the Drug Policy bridges since then!

Whilst it is informative to re-visit this literature, and understand the provenance and the politics of Harm Reduction, it could be very useful if someone were to develop and report on what has passed between 2007 and 2026. (“But don’t look at me!” says Mr Stoker).

 

FOREWORD

Mr. Stoker is Director of the National Drug Prevention Alliance (NDPA), which he helped form. He has completed more than 40 years in this field and has helped three other charities to form, all running well. His first 7 years in the field were as a drugs/alcohol counsellor in a London drug agency; he also created and delivered a wide range of trainings and was a Government ‘Drug Education Advisor’ to some 100 primary and secondary schools. In 1987 he completed a one month study tour throughout America, under the auspices of the US State Department. He has delivered workshops at more than 10 PRIDE conferences, and in 2004 he received the PRIDE Youth Programs International Award for services to prevention. He has completed technology transfer trainings in Poland, Germany, Portugal and Bulgaria. In 2001 he was awarded a First Prize in the Stockholm Challenge contest for websites with a health promotion value. Mr. Stoker is often to be seen or heard on TV, radio or in national/regional newspapers and has authored many articles and papers. For 30 years prior to this career he worked as a Professional (Chartered) Civil Engineer, running projects which would have totalled approaching £10 Billion at present day values.

 

Peter Stoker

 

ABSTRACT

The history of ‘so–called Harm Reduction’ — starting with its conception in and dissemination from the Liverpool area of Britain in the 1980s — is described in comparison with American liberalisers’, ‘Responsible Use’ stratagem in the 1970s and with subsequent so–called Harm Reduction initiatives in the USA, Canada, Australia, Britain and mainland Europe. As the scope of a historical review of Harm Reduction — over several decades and across several countries — is necessarily large, this paper is presented in 3 parts. Part 1 examines the developments in the USA; whilst Part 2 looks at Britain, Canada, and Australia. Part 3 considers mainland Europe, and then goes on to explore reasons why the package called ‘Harm Reduction’ has fared better than ‘Responsible Use’ as well as some possible reasons why the present, Harm–Reduction–biased situation has come about. The text takes extracts from or synopses of papers presented by various writers on both sides of the argument. Reasons as to why the packaging of ‘Harm Reduction’ has fared better than ‘Responsible Use’ are explored as are some possible reasons why the present, Harm–Reduction–biased situation has come about. The paper concludes by suggesting possible ways forward for those advocating a prevention–focused approach –– learning from history.

To access the full document:

  1. Click on the ‘Source’ link below.
  2. An image of the front page of the full document will appear.
  3. Click on the image to open the full document.

 

Source: History of HR – P&P _ Peter Stoker

PHOENIX, ARIZONA, UNITED STATES

by Staff Sgt. Shane Sanders  – 161st Air Refueling Wing  01.28.2026

Red Ribbon Week, the nation’s largest and longest running drug prevention campaign, serves as a reminder of the importance of prevention, education, and community involvement.

Observed annually from Oct. 23 through Oct. 31, the campaign brings together schools, families, and organizations nationwide to promote drug-free lifestyles and encourage young people to make healthy choices.

The campaign was established in honor of Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who was killed in 1985 while investigating drug cartels in Mexico. His sacrifice sparked a national movement symbolized by the red ribbon, which represents a collective stand against substance misuse and a commitment to protecting future generations. Since then, Red Ribbon Week has educated millions through educational programs, student pledges, rallies, and prevention-focused activities.

In Arizona, the Counterdrug Task Force’s Drug Demand Reduction and Outreach (DDRO) program has played an increasing role in Red Ribbon Week by expanding statewide prevention efforts and access to education and outreach services.

In 2023, DDRO recorded 8,107 engagements during Red Ribbon Week, along with 8,050 student pledges. In 2024, those numbers tripled to 25,183 engagements and 11,110 pledges. In 2025, DDRO reached a new milestone, achieving 82,829 engagements and 28,236 student pledges during the campaign.

These figures represent more than attendance totals, they reflect points of connection where prevention messaging reached students, families, and communities. Engagements included in-person classroom presentations, community outreach events, public service announcements, online interactions, YouTube views, and joint outreach efforts conducted with the Drug Enforcement Administration (DEA). DDRO also expanded access through virtual presentations, ensuring schools and organizations unable to host in-person events could still participate.

A major enhancement in 2025 was DDRO’s decision to extend Red Ribbon Week outreach beyond the traditional calendar. Instead of limiting activities to a single week, prevention efforts were expanded from Oct. 1 through Nov. 5. This extended timeframe provided schools greater flexibility to participate, increased accessibility for underserved communities, and amplified statewide impact.

According to Daniel Morehouse, Community Outreach Specialist with the U.S. Drug Enforcement Administration, collaboration between DDRO and DEA played a critical role in amplifying prevention messaging during this year’s Red Ribbon Week. He emphasized that the scale of reach achieved in 2025 would not have been possible without shared resources and coordinated efforts. When agencies work together, Morehouse noted, audiences, particularly youth, are more engaged and receptive.

“Our drive for a Fentanyl Free America requires not just the enforcement side of things, but also outreach and education,” Morehouse said, adding that DDRO’s professionalism and prevention expertise significantly strengthens DEA’s prevention tools and messaging.

The success of DDRO’s Red Ribbon Week is rooted in strong partnerships. Schools across Arizona coordinated schedules, engaged students, and supported prevention activities. Community organizations, prevention coalitions, and agency partners worked alongside DDRO to strengthen outreach and reinforce consistent prevention messaging.

Merilee Fowler, Executive Director of the Substance Awareness Coalition Leaders of Arizona, highlighted the importance of collaboration in achieving meaningful impact. She shared that it was inspiring to see the number of students and adults reached during the 2025 campaign; noting that students across Arizona proudly pledged to grow up safe, healthy, and drug-free.

Fowler emphasized that coordinated prevention efforts strengthen communities statewide. When prevention organizations and coalitions work together, she explained, they create collective impact that improves the ability to prevent and reduce substance use. She also stressed the importance of a comprehensive approach that balances enforcement with education and outreach.

“Preventing and solving drug problems in our communities is complex and requires a combination of enforcement, education, and outreach,” Fowler said. “Success depends on all of us working together as a united team.”

She further noted that effective prevention must include families as well as youth. Partnerships among DDRO, SACLAZ, DEA, and other organizations have expanded outreach to parents and caregivers, and open conversations at home about the real harms of substance use play a critical role in prevention, she said.

U.S. Arizona Air National Guard Senior Master Sgt. Michael Gunderson, serves as the Non-Commission Officer in Charge of Arizona DDRO. In this role, Gunderson oversees the planning, coordination, and execution of statewide substance-use prevention and education efforts, working closely with schools, community coalitions, law-enforcement agencies, and prevention partners.

“At the heart of Red Ribbon Week and DDRO’s expanding efforts are the students themselves. Each pledge represents a personal commitment, and each engagement reflects a conversation that may influence future decisions,” said Gunderson. “The continued growth of DDRO’s Red Ribbon Week outreach demonstrates the power of prevention when communities unite around a shared purpose, protecting youth, honoring legacy, and building healthier, safer futures.”

As DDRO continues to grow, the program remains committed to refining its practices through evaluation, evidence-based strategies, and flexible delivery methods tailored to community needs. These efforts ensure prevention messaging remains accessible, relevant, and effective.

Source: https://www.dvidshub.net/news/556965/arizona-red-ribbon-week-expands-reach-spreading-prevention-awareness

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